Intuitive layout, compelling copy, and Call-to-action buttons are essential elements of a successful landing page. These factors can help you convert your website visitors into customers. Luckily, there are many software tools available to help you convert visitors to customers. Follow the tips below to create a compelling landing page and maximize your conversion rates. And if you want to increase conversion rates without spending a lot of time and money, try landing page software.
If you want to make your landing page as intuitive as possible, you should follow the principles of Jakob’s Law. This research institute has found that people spend the majority of their time on websites that follow a certain design pattern. By following this principle, you’ll ensure that your landing page is easier to use and more likely to convert visitors into customers. Here are four steps to make your landing page intuitive:
Design your landing page with a clear path to your conversion. Ensure that visitors quickly grasp the subject matter and can reach every part of the page with ease. Navigation on a minimalist landing page should be effortless and intuitive. Navigation is often accomplished by anchor links that “jump” to different sections of the page. You should also use simple graphics during navigation. Make sure that the user’s core benefit is immediately apparent and tied to an action.
Shortlist of words
If you haven’t already done so, start with your goal. What impression do you want your website to convey? What is your offer? What audience do you want to target? Do you want to convince customers to buy your product? What’s the purpose of your landing page? Then, you can test out different designs and see which one performs best. A preference test is a great way to gauge whether your design is the desired impression for your audience.
If you’re trying to improve your conversion rate, you need to write compelling copy for your landing pages. Your copy will speak to thousands of potential customers at a time. It should guide the decision-making process and motivate the desired action. But when the copy doesn’t deliver, your conversions will plummet. In this article, you’ll discover 13 requirements for effective landing page copy, including a 9-point template.
You should begin by identifying the most compelling pieces of your copy. You can begin by addressing the main objection, then follow it up with a section on the differentiators that will persuade your visitors to click through. Repeat these elements until your readers feel strongly about what you’re offering. If you’re launching an email marketing software company, for example, your copy should be more detailed and explain what the product can do for them. Your goal is to create a linear customer journey, taking them from point A to point B.
When you are building a landing page, you want to make sure that your CTAs are obvious, clear, and easy to click. A well-designed CTA can be an integral part of your design, helping to drive a higher conversion rate. But before you start designing CTAs, here are a few basic rules to keep in mind. First of all, your CTA should describe the core benefits that your visitors will gain by taking action now. It should be closely related to the title and purpose of your page. Your CTA should be accompanied by confidence-inducing elements, like testimonials, press mentions, or customer logos. You should also consider a CTA’s clickability and urgency to create an even more compelling call to action.
Whether your CTAs are primary or tertiary is a critical decision. Your primary CTA should be obvious, while your secondary or tertiary CTAs should have additional context. For example, an exclamation point would make sense for a site such as The Bump. This community-based website is meant for parents and pregnant women alike. While this may not be ideal, it is better than not using a CTA at all.
Social sharing icons
It is common for sites to include social sharing icons in their landing pages, but where are these best placed? Ideally, these buttons should be placed at the top or left side of the page, because 60% of content is shared before it is read. However, each website is different, and the best way to determine which placement is most effective is to conduct tests. Listed below are a few tips for incorporating social sharing icons in your landing page design.
Placement. Having social sharing icons on your landing page can increase the amount of traffic to your website. The best placement for these icons is near the main CTA. Place them where they will be easily seen, but be careful not to make them crowd out your main message. To test whether this placement works best for your site, make sure to perform A/B tests. By adding and removing social sharing icons, you can see whether your visitors are clicking through the most often.