Search Engine Marketing
The objective of Search Engine Marketing is to increase web visitor counts by ranking very high in the SERPs using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle for the best use a few keywords, instead of a struggle to out-do your competition. Simply put, if you search on your target keywords, you will see the leading site in the rankings. All you need to do now is to be better than that number one site. No one else matters.
Search Engine Optimization
What is Search Engine Optimization? Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. It is mostly technical in nature, combining programming with business, persuasion, sales, and a love for competitive puzzle solving into a written form capable of maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages.