If you are creating enterprise software, you should conduct User Navigation Analysis to improve your product’s usability. There are several different types of user navigation analysis, such as Object-oriented, Task-oriented, and Workflow-based. This article will discuss the basics of these three types of analysis. In addition to using UNA, you can conduct user research to …
Proper keyword research can give you incredible insight into your industry. You can anticipate shifts in demand and respond to changing market conditions, and produce products that web searchers are actively looking for. There has never been a better time to enter the field of keyword research. Keyword research has a very low barrier to …
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The following section of the article discusses the basics of Ranking Analysis. It covers the Types of Ranking Questions, the Methods used to calculate rankings, and the use of a ranking algorithm in the case of ties. This chapter will also help you understand if your data set requires a ranking. If so, please continue …
What is Bid Management? Quite simply, bid management is the process of creating and managing bids. This is done either in response to requests from customers or through proactive business development. The role of bid manager is not limited to reactive business, however. Here are four reasons why it’s vital to learn about the process. …
When it comes to designing your ads, there are many things to consider, including Media planning, Creative development, placement, and testing. If you are not sure where to start, this article will help you navigate the process. Listed below are four steps to get you started: Media planning Media planning is the process of determining …
Using a competitive analysis framework is important if you want to make sure you’re on top of your competitors’ game. A competitive analysis framework outlines your competition and their strengths, weaknesses, and opportunities (Swot). In addition, it helps you spot trends in the market and develop a strategy to overcome these trends. This article will …
Pay per click management is a crucial part of your online marketing strategy. In this article, you’ll learn the basics of this popular form of advertising, including Keyword research, Advanced keyword submission, bidding, remarketing, and more. Once you’ve mastered these basics, you can expand your horizons by exploring new methods of advertising. We’ll also look …
There are many ways to optimize your website for search engines. In this article, we’ll explore On-page factors, Analytics, and creating content with user intent in mind. Once you’ve figured out how to optimize your website, it’s time to test and measure your results. Then, start creating content that speaks to your audience. Here are …
