User Navigation Analysis
This series of reports provides insight as to how people are navigating through your site. The main report (pictured above) shows an image of your site with boxes detailing the percentage of visitors who clicked thru each link. This can be very helpful in deciding which content to emphasize in your site, how to structure your ad copy, and which pages to use as landing pages in your PPC ads. We also use it to identify areas where site content enhancement may be needed.
Example:
After identifying that the largest percentage of visitors went directly from the home page to the "Stock Products" page, we were able to enhance the page with new charts and more information that improved conversion by over 53%.
For more information on setting up a tracking program for your site, call us today or fill out our contact form.
