Site Conversion Enhancement
Many search engine optimization firms focus all of their attention on earning rankings and generating more visitors for a web site. There is very little effort put towards converting these visitors into buyers. Ultimately, it is the conversion of search traffic and not the actual search traffic itself, that is the true mark of success for a search engine marketing campaign.
Catanich Marketing was founded by marketing professionals. We understand that the quality of the message is often more important than the quantity of times it is seen. Each page in your site can effectively serve as an advertisement and must be designed in such a manner.
As such, we need to identify your competitive advantages and position your site to reflect these. This includes conducting a thorough review of your product offering, pricing, quality, service, capabilities, and reputation in comparison to your major competitors. Your advantages should then be incorporated into the site to distinguish it from competing sites.
Each relevant page should also incorporate a CALL TO ACTION. Our experience is that the simple addition of a call to action on each page can increase response rates by 25% to 50%. It also allows us the opportunity to gather information on the prospect and their search process for future improvement to your search engine marketing program.
Ad agencies and web design firms tend to assume that most visitors are going to come into your site via the home page. In reality, a well optimized site will draw visitors through all of its relevant pages. This underlies the importance of creating a strong marketing message and a powerful call to action on each page. The search and navigation reports will help us to identify opportunities for site conversion enhancement programs.
