Search Term Analysis
The search report is one of the most important analytical tools that we use at Catanich Marketing. With it, we can identify which keywords are driving the most visitors to your web site, as well as measure which ones are converting into sales or leads most effectively.
With a good understanding of each search engine's overall market share, we can easily identify areas of weakness. We can then cross-reference this information with the ranking report to determine if the issue is related to rankings or conversion factors. ClickTracks provides this information in a very user-friendly presentation that quickly identifies the anomalies.
Example:
By seeing that the top search phrase for a client was generating significantly more traffic from Yahoo and MSN than Google, we realized that we needed to increase our efforts towards raising our rankings for this phrase in Google. An Adwords PPC program was implemented, and a new highly optimized page was created in conjunction with a link-building program to take advantage of this opportunity.
For more information on setting up a tracking program for your site, call us today or fill out our contact form.
